<aside> 🔥 CJM Power Blocks are additional, customized, might or might not applicable to your industry. They are inspired by various industry insights, experiences and literatures.
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<aside> 💡 Purpose of this Blocks are to assists products & designers to co-create easier with other internal or external stakeholders from various functions to enrich the insights and increase buy-in.
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<aside> 💡 Mapping CJM requires customer interviews which are the best way to find the idea for your next product or the vision for the future version of your product. Getting a glimpse into the daily lives of your customers will show you where they struggle and the opportunities for designing products that will solve their problems.
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**A journey map should capture the big picture of your customer’s overall experience—not just the moments with you, but everything leading up to and after they engage with you as well.** For an organization, journey maps can be an immensely helpful tool for connecting deeply with your customers, understanding what the experience is like now, imagining what it could be in the future, and getting inspired to make change. But a roadblock often rears its head when you take that beautiful, inspiring, and very human picture and ask, “So...what do we do now?”